Instagrid is proud to announce that we have officially joined the European Rental Association (ERA) - the leading voice of Europe’s equipment rental industry. This marks an important milestone in our mission to accelerate the shift toward clean, cost-efficient, and digitally connected portable power across the rental sector.
With thousands of Instagrid units already deployed by major rental partners such as Sunbelt Rentals, Kiloutou, Loxam Hune, Brandon Hire, HKL Group and other leading companies across Europe, our ERA membership enables us to deepen collaboration with the organisations powering Europe’s construction and infrastructure sectors every day.
The Importance of the ERA
At Instagrid, we see the ERA as a crucial organisation for knowledge sharing, policy shaping, and advancing key topics that matter to the European rental market - especially in areas such as electrification, health & safety, theft and vandalism prevention, carbon reporting and total cost of ownership.
As a leading provider of portable power technology to rental partners, ERA membership enables us to:
Stay connected to the collective needs and priorities of Europe’s rental companies
Contribute to industrywide developments in clean energy, electrification, and emissions reduction
Better understand the impact of clean portable power on total cost of ownership through the ERA TCO calculator
Ensure our products and services continue to address real operational challenges and day-to-day user needs
Participate in shaping future regulation, sustainability frameworks, and best practices for smart, low‑carbon fleets
“ERA membership strengthens our mission to deliver clean, efficient, reliable, and intelligent portable power to rental partners across Europe. It also supports the broader priorities of the rental sector — including safer handling, improved ergonomics for depot and field teams, and more cost‑efficient operation across the equipment lifecycle. By working closely with the ERA community, we can help advance low‑carbon, economically sound, and operationally safe portable power solutions for the rental industry. ”, says Bernd Gienger, Instagrid's Vice President Sales Europe about the new membership.
Connecting at the ERA Convention in June
We are excited to participate in the International Rental Exhibition (IRE) in June in Maastricht - a fantastic opportunity to share insights, learn from industry leaders, and work together to shape the future of rental. We are looking forward to connecting with the ERA community and demonstrate how Instagrid’s product ecosystem continues to enable cleaner, safer, and more efficient construction sites and rental operations.